ROI by Design: What guests pay more for in short stays
In the short-stay market, guests make decisions emotionally and instantly. When they only stay for two or three nights, every design detail must earn its place—commercially as well as aesthetically.
For property investors and developers, this creates a clear opportunity: experience-led design drives measurable returns.
What Guests Will Pay More For
1. First Impressions - Lighting, scent and curated styling set value expectations within seconds, increasing willingness to pay and improving review scores.
2. Sleep as an Experience - Premium mattresses and hotel-grade bedding lead to higher ADR and repeat bookings.
3. Design That Photographs Well - Cohesive, visually compelling spaces convert faster online and command higher nightly rates.
4. Story-Led Amenities - Sustainable toiletries, local produce and curated hampers create emotional connection and differentiation.
5. Wellness Touchpoints - Hot tubs, saunas and luxury robes consistently increase rate potential and off-peak occupancy.
The Financial Impact
Properties aligning design investment with guest expectations achieve:
• 8–15% higher Average Daily Room Rates -ADR within six months
• 20% more repeat bookings
• Improved resale and asset value
ROI by design isn’t about spending more—it’s about investing where guests feel it most.
Built for Performance
LiBi Collection curates design solutions proven to:
• increase ADR
• accelerate ROI
• elevate portfolio performance
Explore our website for performance-led collections: www.libicollection.com